How to Get More Traffic Using Bing Analytics

Bing Analytics is a tool similar to Google Analytics that we use to track and analyze our traffic. It provides Bing Webmaster Tools that can help maximize your search performance. Let us talk about how you can get more traffic using Bing Analytics. 

1. Use Bing Webmaster Tools  
It's a good idea to drive traffic using Bing Webmaster Tools. It is a free tool that allows us to understand how Bing views websites. The tool offers insight into the site's performance. It gives SEO reports, health checks, keyword ranks, and more. Let’s talk about them briefly.
 
SEO Reports  
The automated reports get delivered according to the severity of issues (either Low, Moderate, or High). This tool flags the areas on your site that don't follow Bing SEO practices. It highlights the frequency of errors on your site pages.   
Make sure you make the required changes that Bing recommends, but do not consider it as a magic tool that ranks you on top of SERPs. It can help you identify common issues affecting your search performance, like missing title tags or multiple H1s on the same page.  

 View Page-by-Page SEO Improvements   
Besides SEO improvements at the site level, Bing analytics also offers a page-level tool called SEO Analyzer. If you enter a URL from your site, Bing will check it against best SEO practices.   
You can do SEO analysis even on pages that aren't indexed. When building a new campaign landing page, check the SEO boxes.  

Keyword Research  
Once you have fixed simple errors, it's time to explore more. You'll need to start and do keyword research. Identify if a given keyword has enough search volume to target, look for related keywords, and search keywords based on geographical locations.  
Thus, Bing Webmaster Tools are incredibly useful when it comes to understanding SEO problems and opportunities. ​

2. Work on Brand Reputation 
We know that Bing values established brands in search, so working on brand reputation will bring you good results on the search engine. You can boost your brand's reputation if you take good care of your visitors, readers, and customers. Make sure you respond to their email inquiries and build trust in those who value your website or business. Only sell valuable content, products, and services. If your readers or clients leave reviews and testimonials, it's a plus. Because feedbacks always work in our favor!   
Bing values old domains more than the new ones, given aside the quality of content. If your website has on an older domain—and that domain has good standing—it'll get the recognition.  
 
3. Leverage the Power of Social Media
Social media engagement brings positive results. When the content gets frequently used and shared by users through likes, shares, and views, search engines take it positively. Thus, the power of social signals greatly influences your rankings on search engines. Search engines rank high-quality content that is engaging and valuable for readers.  
So, focusing on increasing the social media audience and receiving some feedback makes sense. Bing, like other search engines, disapproves fake social media engagement and keyword stuffing when it comes to relevant content.   

4. Assess Mobile-Friendliness  
Today, you find most of the web traffic on mobile devices. You should go for the mobile-friendliness test in webmaster if you want to bring traffic using Bing Webmaster Tools. It analyzes your site's performance on mobile devices. It analyzes other sites, including that of your competitors.  
Although Bing doesn't value mobile-friendliness as much as Google, it does treat user experience as a ranking factor, unlike Google. Your rankings will suffer if mobile users do not have a good experience on your site and bounce quickly. 

Conclusion 
If you want to make improvements and boost your website performance, follow this guide and start generating traffic using Bing webmaster tools. If you want professional help in doing so, contact us.