Hashtags are an essential part of posting on Instagram. Using the right hashtags can help you get discovered by your target audience and increase followers, while wrong hashtags can do more damage to your business. So, we will talk about how to optimize your Instagram hashtags so that you can get the maximum results from your posts and reach your target audience. Use Instagram hashtags that are relevantWhile Instagram allows you to add 30 hashtags to your post, it is not necessary that you add maximum hashtags on Instagram. Also, using too many hashtags may seem spammy. So, instead of adding irrelevant hashtags with high search volume, use hashtags relevant to your business or product and services that you offer. See which hashtags your competitors are usingWhat hashtags to use on Instagram? The simple answer to this question is to see what your competitors are using. It is one of the best ways to look for hashtags that are relevant to your business. You can also look at the pages of influencers in your industry. It will help you find the right hashtags and reach the right audience. Don't get lured by high-volume hashtagsNow you have got relevant hashtags. The common mistake that people make is to go for the hashtags that have an insane number of posts. While it is good to use popular hashtags, it would not be very reasonable to use the very popular ones. Chances are your posts will get drowned in the sea of posts. You would not want that. Right? So, select those hashtags that have considerable volume. You can go for a hashtag that has more than 10k but less than 200k mentions. Add niche or location-based hashtagsIf you own a small business and want to attract a local audience, use niche-based and location-based hashtags. It will help you attract an audience relevant to your business. Keep on experimenting with Instagram hashtagsIf you have found the right hashtags and are using them along with the engagement hashtags, then don't just stop there. Try different hashtags. Experiment with them. It will help you reach a wider audience and help you know which hashtags are creating more engagement. Conclusion
Keep the points mentioned above in mind and optimize your Instagram hashtags for your next post. If you don't have enough time to publish posts on Instagram or want to focus solely on your business, hire a social media marketing company. It will handle your social media channels, lifting the burden off your shoulders.
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